
Snap Cream Ale 4.6%
When the paved road ends and the beer begins
Legendary Taste. Unforgettable Attitude.
Snap Cream Ale is brewed in the heart of a region shaped by forests, paper mills, and people who don’t mind getting their hands dirty. It’s a beer built for the everyday — steady, honest, and made to last.
It’s our best-selling beer — and for good reason. Rooted in northern New Brunswick, Snap reflects the pride, independence, and quiet strength that define our corner of the world. The kind of place where every second person has a hunting story… and some are wild enough to involve bears.
There’s a snap in the air up here — in the crack of a fire, the freshness of a river, or that first sip after a long day. That’s where Snap belongs — familiar, unpretentious, and right at home.
Suggested Pairing
Perfect with roast chicken, a good poutine, or ploye with cretons — real food that keeps you going.